Traackr, an Influencer Marketing platform, has released its list of top beauty creators and influencers in the U.S. in 2024—ranked by its VIT Score.
 
The Brand Vitality Score, or “VIT,” is a unique metric developed by Traackr’s Data Science team that measures and combines scores based on Visibility, Impact, and Trust. The metric allows brands to track, measure, and improve their ROI on influencer campaigns.
 
Influencers are broken down by product type including makeup and cosmetics, skincare, haircare, and fragrances. 

Makeup & Cosmetics

1. Ariana Grande- 510K VIT
2. Kylie Jenner- 486K VIT
3. Kim Kardashian– 423K VIT
4. Selena Gomez– 232K VIT
5. Jennifer Lopez- 232K VIT
6. Mario Dedivanovic- 177K VIT
7. Jeffree Star- 136K VIT
8. Mikayla Nogueira- 81.8K VIT
9. Millie Bobby Brown- 72.1K VIT
10. Shima Katouzian-71.1K VIT

Skincare

1. Kylie Jenner-99.5K VIT
2. Paris Hilton-77.7K VIT
3. Milky Dew- 75.2K VIT
4. Katie Manetta Davis-73.7K VIT
5. Christi Rose- 73.6K VIT
6. Hailey Bieber– 59.6K VIT
7. Rihanna– 57.2K VIT
8. Dr. Muneeb Shah- 50.7K VIT
9. Katie Fang- 49.5K VIT
10. Victoria Louie- 40K VIT 

Haircare

1. Beyonce– 122K VIT
2. Tessa Peay- 76.3K VIT
3. Anthony Claxton- 64K VIT
4. Kendall Jenner- 52.9K VIT
5. Taraji P. Henson- 39.5K VIT

Fragrance

1. Kylie Jenner- 82.6K VIT
2. Bella Hadid– 68.9K VIT
3. Jeremy Fragrance- 54.3K VIT
4. Lina Noory- 46.3K VIT
5. Ariana Grande– 37.2K VIT
6. Lexy- 29.6K VIT
7. Paul Fino- 27.7K VIT
8. Miley Cyrus- 22.5K VIT
9. Taylor Jones- 19.5K VIT
10. Noel Thomas- 16.2K VIT

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